![]() “The most important thing is that our incredible creative staff, which has the trust of athletes all over the world, will not only remain the same, but will get more support and investment to help them tell more stories from all over the world. “They’re investing in taking The Players’ Tribune to the next level because of our trust in the athlete community and because of our world-class storytelling,” the former New York Yankee said. Whilst Jeter doesn’t anticipate “anything changing” for him on a day-to-day basis, he’s confident The Players’ Tribune can reach the “next level.” Minute Media’s portfolio includes sport websites such as The Big Lead, 12up and 90min. Pool/Getty Images North America/Getty Images Jeter waves as he is introduced during a ceremony honoring the '96 Yankee championship. READ: Trump gets cheers, boos and ‘lock him up’ chants at World Series in DC What’s pushing us forward into this next chapter is that there’s so much demand from athletes all over the world.” “I wouldn’t change anything about our site’s trajectory. Athletes and brands trust us because they know that we’re creating quality content, not just clickbait. “We want to create content that you remember and that matters in the world. “The main vision that we had was that we didn’t want to create content that people clicked on and read or watched for a few seconds and then completely forget about the next day,” the five-time World Series winner added in the email with CNN. Reaching a new audience is offered as the reason for the new partnership with Minute Media, but Jeter insists the whole idea behind The Players’ Tribune was never about “chasing clicks.” And the company has had to make staffing cuts as a result, according to reports. While funds were easy to raise in the first few years – they raised $40 million in 2017 – the going has become tougher recently. In comparison, The Athletic ranks number 4,768. over the past 90 days, according to Inc.’s Alexa. The site’s traffic ranked number 69,757 in the U.S. However, the site has struggled for viewers recently. Hannah Foslien/Getty Images North America/Getty Images Love looks on during a game against the Minnesota Timberwolves. Kevin Love described the panic attack he suffered in the middle of an NBA game – a story which was read by more than two million people, according to Jeter – and Kyle Korver wrote about racism in America – read by more than three million people. Some of The Players’ Tribune’s most successful stories were viewed by a large number of viewers. ![]() In 2015, Los Angeles Lakers star Kobe Bryant announced his retirement on the site in a poem called “Dear Basketball.” When Kevin Durant signed with the Golden State Warriors in 2016, he announced the move on The Players’ Tribune. From “depression, anxiety, racism, addiction, prison, bankruptcy, you name it,” added Jeter. Since its founding, athletes that have contributed to the website have spoken on a variety of topics. READ: Astros say they’re cooperating with MLB investigation into video sign stealing We wanted you to feel like you’re a fly on the wall.” “I don’t think we wanted to change the public’s perception of athletes, we just wanted to bring fans a little bit closer to them in an authentic way. ![]() But I think what surprised me, and what surprised everybody on the staff was how deep athletes were willing to go. “I hoped that we could give athletes a trusted place where they could be themselves and tell their stories in their own words. “I knew from my own experience in locker rooms and on road trips that athletes were really great storytellers, but that you didn’t always see that side of them when they were in front of a microphone or a camera,” Jeter told CNN via an email exchange. Jeter said inspiration for founding the website originated from his days as a professional baseball player. Its goal was to create “first-person stories from athletes, providing unique insight into the daily sports conversation.” In the five years since its creation, Jeter believes it has become a “true global athlete community.”īut times are changing, and the website has entered a new phase with what it calls a “partnership” with Minute Media. As a result, he founded The Players’ Tribune.Ī message from our founder: - The Players' Tribune November 21, 2019 However, on October 1, 2015, Jeter set out on his most ambitious project – to create a new genre of athlete-led sports journalism. He even contemplated buying the NFL team, the Buffalo Bills, in 2014. The former baseball player was part of the consortium that purchased the Miami Marlins in 2017. ![]() While players might take some time off after retiring from professional sports, Derek Jeter did the opposite.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |